Let’s Go to the Moon and Back
This quick exercise, done in my “Production for Print and Digital" class was a way for us as graphic designers to manipulate text or interpret its meaning in a new way. By doing research on a type foundry and selecting a typeface, we were then tasked with creating a poster or two that would strongly connect our background research, typography, and our imagination to create a cohesive and eye-catching design. Requirements for the project included but were not limited to the following:
The self-designed glyph or typeface letter
Artist name
The typeface designer and foundry
A brief (75 - 100 word) abstract on the typeface
“Designed by designer Paul Renner, Futura was presented by the Bauer Type Foundry in 1928 and is considered to be the major typeface development to come out of the Constructivist orientation. of the Bauhaus movement within Germany. With a design based loosely on the simple forms of circles, triangles and squares the geometric forms comprise a sturdy, functional type, family. The wide range of weights and styles makes it a versatile family. Futura is also timelessly modern; in 1928 it was seen as visually striking, tasteful, and radical- and today it continues to be a popular typographic choice to express strength, elegance, and conceptual clarity. Futura was also the first typeface on the moon and is a popular choice due to its inoffensive design and easy legibility. Well-known brands that use Futura include Supreme, FedEx, Louis Vitton, PayPal,Red Bull, Nike, and Domino's Pizza.”