Pride at the Dragon - REBRAND

I had the pleasure of working with Avery Holder and Tatiana Noel from the well known “Pride at the Dragon” team to help rebrand their image for their 5th anniversary in 2024. Pride at the Dragon (PATD) is the only LGBTQIA+ event held at the Tail of the Dragon and the Back of the Dragon. It involves spending time driving scenic roads, enjoying food, playing games, and participating in social events with queer car enthusiasts from around the world. PATD serves as a gathering for this vibrant community. The essence of the event remains the same even as it grows and evolves. Unlike typical car meets, PATD focuses on the driving experience, encouraging participants to bring fresh tires, tools, and friends, and to expect the unexpected.