Terras Gauda Wine Poster Competition
Terras Gauda Wineries and the Vigo Port Authority proudly sponsor the prestigious International Biennial Poster Design Terras Gauda / Francisco Mantecón Competition. This collaboration establishes a permanent connection with Vigo and Galicia, using the Port of Vigo as a biannual showcase for international avant-garde art. The Port hosts the exhibition of original entries, judge meetings, and the award ceremony.
My poster design concept utilizes my knowledge of architectural and structural systems for a large ocean liner design that juxtaposes traditional visuals with a bit of an avante-garde approach: using the bottle of wine as the funnel on the ship makes for an immediate connection between product and location, form and function, history and legacy.
Concept & Idea: My idea with this project was to build upon the essence of Vigo being a port city. I was inspired by the sheer amount of shipping activity for such a busy port city. Having read many books on ship design when I was younger, I decided I wanted to show the anatomy and structure of a classical oceanliner in conjunction with the magnification of a wine bottle from the Terras Gauda vineyard. Superimposing the wine bottle as the shipping funnel plays with an otherwise accurate portrayal of the structure of a ship.
Visuals: The oceanliner is modeled after classical examples from the early 20th century. Its design serves as the basis for the entire poster and helps divide up the page in addition to the wine bottle. The bottle replaces the traditional smoke funnel that would carry coal dust and smoke away from the ship. The preliminary function is still implied, but the bottle is added as a design twist.
The people: No oceanliner would be complete without passengers. They represent travelers and crew that would be on the ship and depict a bit of a more realistic scene than a simple axonometric vector of a traveling ship on the sea.
Style: I used mostly flat colors for the piece, adding slight gradations for a bit of depth and making the axonometric design visually more appealing to the viewer. I also used the rule of thirds to place the bottle intentionally on the page as well as at an angle, hinting at the design of steam funnel design and how wine bottles may be tilted when stored to preserve flavor. I was inspired by Bauhaus design, Futurism art, and vintage product posters.
Colors: The color theme is based on tertiary colors (yellow-orange, red-orange, *and the addition of green-blue). I wanted colors to pop on the page in the same way that the design pops on the page. I also used red-yellow because of the Spanish flag, which can be seen in the color of the hull, the smokestack wine bottle, and the small kites being flown by the children on the top deck.