Nordic Aura
Known as "Nordic Aura," this space aims to provide an experience for users who are curious about the cultural influence–both well-established and relatively new–from Scandinavia. Located in Miami, Florida, in the developing Wynwood district, Nordic Aura is the fruition of a collaboration between Sweden and Norway. The store blends music and automotive design via intriguing spatial arrangements for people to experience at their own pace.
Music is a universal language that transgresses traditional barriers and brings people together. The building utilizes Aurora's musical talent and Volvo's long history of automotive design and mission to design safe vehicles to introduce Scandinavian culture. This prompts you to think about how music makes you feel and how you can more deeply consider your own cultural background, taste in design, and music preference.