PlantHouse Rebrand

This is a rebranding project done in collaboration with three other graphic design students. Our task was to focus on a pre-existing business that we liked and to then make it better. No small feat! We settled with “Plant House,” in Charlotte, NC, a popular plant shop offering a curated selection of indoor plants, planters, and accessories. The store also hosts workshops and events on plant care and interior design. With its modern and welcoming atmosphere, it's a go-to spot for plant enthusiasts in the area.

We felt that the overall appeal of the brand could be improved and made to focus more on the plants as a theme. We did not like the logo on the storefront and felt it did not represent the brand well at a glance. We also created new printable deliverables, merchandise, and other conceptual elements that would further enhance the experience of the customer. We also made a better website mockup that fit in with our new theme, revised color palette, and brand identity.